Our Special Course Offerings

What is your international sales IQ? Is your sales team savvy on how to best communicate and work with foreign buyers and partners to develop new international markets, or successfully grow existing international markets?  Are your international sales channels optimally organized? Are you following best practices on how to increase your international market share? It is well researched that companies that successfully export, have more revenue and profit generation, benefit from larger economies of scale, spread the risk and better weather the effects of recession and unexpected global pandemics. It is a fact, that companies that exported over the last ten years, had the opportunity to more than double their sales solely from international markets alone. In a one-day in-person seminar, we will address how to maximize your international performance and how to enhance your company's export revenues and profits. 

Join Dr. Bill Sowell, MBA, PhD, who has more than 30 years of major success in international sales management, channel/distribution management and product management in B2B/B2G/B2C markets in 185 countries on all seven continents with high-tech electronics, software, communications and consumer goods. He will address cost-effective, results-oriented channel strategies and sales tactics. In addition, his practical, hands-on global marketing and sales experience will better prepare you to either enter the international marketplace or grow your international sales. Dr. Bill Sowell currently serves as the Senior Vice Chairman of the International Road Federation and Board of Governors of the National Electrical Manufacturers Association (NEMA). Dr. Sowell earned a B.A. degree in Communications and Advertising from California State University; an MBA and PHD in Business/Management from the University of Southern California, and an MBA and PHD in International Marketing from the University of Oklahoma. He has served as Course Faculty for the U.S. Department of Commerce on "U.S. Foreign Corrupt Practices Act Compliance". 

1. Welcome and Introductions
2. Defining the challenges of international sales and distribution- Set realistic expectations
3. U.S. Government agency resources- US DOC, US TDA, ExIm Bank, others
4. The U.S. Foreign Corrupt Practices Act
5. Selection of your international sales team- It is not something just anyone can do!
6. How to build successful and cost-effective global distribution channels
7. The challenges and excitement of "Life as an International Road Warrior"
8. Top 10 challenges for new exporters
9. Discussion and questions

Due to the amount of material presented, this course is best suited for an on-site and in-person course, however it can be adapted for a web-based live presentation over multiple days. It is tailored to the level of education and experience for course attendees to ensure they receive the maximum benefit possible.