William L. Russell

Mr. Bill Russell is a global ITS industry leader and icon. Mr. Russell served as President & CEO of Eberle Design, Inc.  (EDI) and Reno A&E from 2002-2018 in Phoenix, Arizona. EDI is a global market leading traffic control electronics manufacturer of mission critical devices for the traffic control industry to ensure motorist and pedestrian safety. He has been a member of the transportation industry private sector for more than 40 years and has been in senior management since 1987, with millions of Dollars in P&L responsibility. He has considerable experience in the transportation sector, including the acquisition and management of companies, leading technology development programs, strategic planning, the formation of strategic alliances and joint ventures, company consolidations, and international business development.

Prior to joining Eberle Design in 2002, he was Chairman, CEO, and President of Image Sensing Systems, Inc. , (NASDAQ ISNS), in St. Paul, Minnesota from 1998 to 2002. From 1992 to 1998 he was President of Peek Traffic, Inc., Peek Traffic Systems, Inc., and Peek Traffic USA, Inc. in Sarasota, Tallahassee and Tampa, Florida where he created a group of companies specializing in transportation control systems and related products and services. From 1990 to 1992 he served as Vice-President of Marketing & Product Development for Econolite Control Products, Inc., in Anaheim, California. From 1988 to 1990 he was General Manager of Detector Systems, Inc. in Stanton, California, and from 1976 to 1988 he was the Vice President of Sales for Traffic Control Corporation, in Chicago, Illinois. His career began in 1968 with Econolite Control Products where he held various technical and sales management positions. Mr. Russell is the former Chairman and Vice Chairman of the NEMA 03TS traffic control section from 1995-1998, 1999-2001, and 2006-2009.  He is a former member of the Board of Directors of the Intelligent Transportation Society of America since 2000 and was a member of the International Road Federation Board of Directors from 2012-2018. In 2005 he was awarded NEMA’s prestigious “Kite and Key” Lifetime Achievement Award. He is a former Director of Minnesota DOT’s GuideStar Program and has served the Institute of Transportation Engineers and the International Municipal Signal Association for more than 40 years.

• 2000-2012- Member- ITS America Board of Directors and Senior ITS America Board Advisor 2012-2018
• 2000-2018- ITS America International Affairs Committee, Audit Committee and the Executive Forum for Private Industry, Vice-Chairman Business Leadership Council, Membership Committee, and Executive Committee. 
• 2011-2013- International Road Federation Board of Directors
• 2013- Chairman- International Road Federation Intelligent Transportation Systems Committee
• Past member of the Minnesota Department of Transportation GuideStar Board of Directors
• Past Section Chairman- National Electrical Manufacturers Association (NEMA) Section 03TS Traffic Control Systems  1995-1998, 1999-2001, 2005-2008
• Past President of the Florida Chapter of the Intelligent Transportation Society of America

• Private Secondary School – Milton Hershey School. Honors graduate, College level Electronics program.
• College – Parsons College, Fairfield, Iowa
• Continuing Education at El Camino College, American River College, and California State University-Sacramento; Elmhurst College, College of DuPage and the University of Illinois.
• University of Minnesota Mergers and Acquisitions program
• University of Phoenix Management Program